BMW Group Austria Reports Strong Growth in Electric Vehicle Registrations Amid Challenging Market Conditions
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The BMW Group Austria achieved remarkable results in the past year, registering 20,801 vehicles across its BMW and MINI brands. This accomplishment secured its position as the leader in Austria’s premium automotive segment, marking a 3.2% increase in registrations compared to the previous year despite challenging market conditions.
A significant highlight was the surge in registrations of fully electric vehicles (BEVs). In 2024, 7,831 fully electric BMW and MINI models were registered in Austria, representing a 24% increase over the previous year. This impressive performance, which stands out against the broader BEV market trends, was driven by the introduction of an attractive new electric vehicle portfolio and highly sought-after financing options provided by BMW Group. Approximately 60% of these vehicles were financed through BMW Financial Services and Alphabet Fleet Management.
“Our performance in the Austrian market remains consistently strong. We have strategically aligned our product portfolio with a focus on technological openness, which is precisely what our customers expect, and we deliver on that promise. Together with BMW Financial Services, we’ve been able to offer innovative leasing solutions for fully electric vehicles, ensuring a seamless experience for our customers and delivering driving pleasure from a single source,” said Alexander Bamberger, CEO of BMW Austria.
He further added, “Despite a volatile market environment, we’ve managed to not only maintain but surpass our strong results from the previous year in 2024. Additionally, our order intake remains at an excellent level, giving us confidence as we move into 2025.”
The BMW Group’s continued success in Austria reflects its commitment to innovation, customer satisfaction, and sustainability, even in a competitive and fluctuating market landscape. With a growing demand for electric mobility and forward-thinking financial solutions, the company is well-positioned for continued growth in the coming years.
