For those who think that the radio is a mass vehicle that was surpassed, follow the results of a new survey published on the journalists’ portal and conducted by Ibope Media, between January and March this year, revealing that the line of radio (number of people exposed to the middle) in the 13 capital regions in the country reached almost 52 million brazili. This sum is larger than the population of countries such as Spain, South Korea, Argentina or Canada.
Analysis done from regular radio research also shows that the top of the radio audience occurs between 10:00 and 11:00 and reaches 64% of people in these boxes, which corresponds to 37 million people. Through the Target Group Index, another study by Ibope Media, it was possible to point out what people listen to on the radio: 70% of listeners that all non -musical programming style.
Of the most heard news, 50% are local, while national news accounts for 40% of the audience and traffic 35%. Religious programs receive 17% of listeners and live sports, 14%. According to the survey, 91% claimed to listen to music on radio. The country genre accounts for 47% of the audience. Already the successful stop, or the most requested: National (37%), MPB (33%) and Samba/Pagoda (32%) are the most heard among this audience.
The surveyed cities were: Sao Paulo, Rio de Janeiro, Brazil, Belo Horizonte, Curitiba, Porto Alegre, Recife, Salvador, Fortaleza, Florianópolis, Goiânia, Campinas and Vitória.
With the emergence of applications that allow you to hear the favorite broadcaster anywhere in the world through applications from third generation mobile phones, the tendency is for the radio audience to grow even more to disappoint those who believe that radio is a surplus medium. The enemies who prepare for not playing with immediacy and credibility. The lion is still roaring.