In it A lively heart of Italyand exploitation Milan Design Week 2025, Lexus Once again, he proved that his vision goes beyond the world of the car. There they put the space in which it Two impressive objects: A-UNcreated by Japanese studies six and Studeo; and Discover togetheran interactive collection derived from restored Lexus Design Award. Both proposals are exploring how technology can be intertwined with Human sensitivity To offer new forms of connection and discovery.
20 minutes He had the opportunity to visit this space and what we live there again confirms something we have already detected: Lexus not only forms cars With a a Extreme concern for detailsbut their way of understanding luxury, innovation and design They print everything they do. What is exposed is not just a the advancement of the future, but one Artistic declaration about where mobility as a sensory and emotional experience.
Yet
Yet This is a submersible installation that inspires it Japanese concept of spiritual synchronia. Before one A monumental black butterfly (A symbol that articulates all exhibition discourse and alludes to a double interface LF-ZC prototype) Visitor experiences a A tangible connection With the environment. Work comes to life with your presence and responds to the rhythm of your heart. This is one The metaphor of the envelope Links between people and technology, where Lexus proposes a future in which vehicles not only understand the driver but also develop with it.
On the other hand, Discover together Collects the voice of new generations of designers with three suggestions explaining A black butterfly From different angles: from a global perspective Earthby a collective action Our energy nexusAs long as a personal dimension Discover your butterflywho invites you to release our transformative potential. The interaction of the visitor with these pieces is not decorative: it is essential. You look at them as an active part of the story.
A fascinating thing this experience is how Lexus opens disciplines windows that have nothing to do with car (Art, durability, speculative design, fashion, technology, avant -Gard …), but inevitable, They will ultimately affect the way they envision their vehicles. The exhibition is not limited to the display, but invites him to feel it to discover. And one is leaving with the feeling that more than a car brand, Lexus is a way of understanding every day throughout the set of senses.