McLaren says he wants to expand to “new product categories”. With the arrival of a new owner, new horizons come, but what can we expect?
New times are coming for McLaren. British company now exists With new horizons that a new owner and placed the company in new product categories And after different strategies. Now, what about the keys of the producer’s future?
The text holding the original joe
We make a big return in the activities of the British sports car brand. McLaren begins to do more than super coches with the central engineOr seems to be clear about the strategy that the company will follow in the plans of the new owner.
If you haven’t heard, things have changed a little. Purchased by McLaren Automotive Cyvn HoldingsA Abu Dhabi -based investment company without majority participation in McLaren Racing. Now, it’s just one of these puzzle pieces.
At the same time, The new British Cyvn brand will unite with ForesenleFor the last three years, “Hidden Mode” (according to McLaren’s words) has been prepared to start the luxury automobile market for the last three years. Currently, Gordon Murray Technologies, who belonged to Cyvn, received the help of Technologies.
From this side, Foresen will enter the luxury sector under McLaren brandthat is, the current “company portfolio will be expanded to new product categories”. What is all this turning? It is hard to know yet, but we seem to see more than the cars that the brand is accustomed to us in the future.
Until the end of the year, we will not know the details of this property change of the British company, but McLaren Automotive said, “It seems to benefit from CYVN’s strategic investment for access to visionary technologies and electrification.
Estimated Chef Nick CollinsThe newly created MCLAREN GROUP Holdings is with all these changes in CEO. On the other hand, CYVN President Jassem Al Zaabi undertakes the same position, but controls MGH.
“Personally, I’m determined to realize this vision,” he says to Zaabi. “This is not just about investing, but McLaren’s future as a brand, as a place on the world automotive map shaping. We want to overcome the borders and present revolutionary innovations that encourage real progress in the sector – and we will do this. “
“This was for McLaren as a new and exciting brand, a brand and automobile business. McLaren will reach perfection in the world -class engineering and designAvant -Garde and leadership technology are experienced in advanced mobility. ”
In this way, Jassem Al Zaabi will open a new position in the automobile industry, openly focusing on innovation. “These resources will increase the next part of McLaren and allow the brand to remain in the forefront of innovation,” he says.
Considering all this, Collins adds: “With the support and targets of our shareholder, We have a unique opportunity to enlarge McLaren in a sustainable way And turn him into a company that leads the world. “
“The combination of what McLaren has achieved and Forensven’s things in a short time is incredibly complementary. Together, we believe that McLaren can be more, can do more and offer more.”
Collins also announced this McLaren’s “optimizing operations” and “take efficiency”. Initially, it is usually expressed expressions that turn into a decrease in staff and large -scale cost cuts, but although it is still early to ensure that it is. What is clear is the future of the changes and we will begin to see them soon …
Therefore, we should pay attention to what will hold the future to the British brand and cars. For now, the main approach is still put in super cars and competition with disciplines such as Formula 1 and return to the newly announced World Cup. What will happen next? Time will discover.
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Tags: Engine, super car